Building Trust and Credibility - Tip #1
Following is a common question we got from our customers as they were getting started. They didn't even know where to begin.
"My website is not building trust with parents and does not make a good first impression, how do I address this?"
Having a domain name and an outdated website is not enough to achieve your goals any more. A successful website isn't simply how it looks, it's a combination of small details that creates a beautifully crafted landing page. A quality website is attained through several layout trials and content edits.
According to statistical research from InvisionApp, "In today's website world, website credibility judgments are 75% based on overall aesthetics, which means the design and functionality of your website are more important than ever."
Here are the common problems that school administrators face when it comes to their school website:
Lack of technical support staff;
Lack of specialized skills to implement a mobile site;
Lack of time to focus on the website;
A general "overwhelm" for how to even get started;
Don't know who they can trust;
Lack of response from their I.T team who manages and oversees the website;
Lack of knowledge in UX (user experience).
Why is it important to persist and see this through?
Imagine you can actually talk to your ideal potential customer. What would you share with him/her? Is this conversation happening effectively on your website? Can people find this information?
Parents know what they are looking for and what they need. Your school is in their list of schools to consider. They visit your website and are turned away the moment your landing page fills their screen! These are typical blockers:
Your school information is cluttered everywhere;
Your font style and font size is not pleasing to the eye;
The contact tab is difficult to find;
It looks like a "second rate" school website;
Your website is not compatible with mobile browsers.
What are the typical set of limiting factors?
Hiring a Web Designer costs a big chunk from your budget;
IT staff in your organization are more focused on technology maintenance in your entire school and don't have the time to fix your website;
You rely on "word of mouth", rather than "word of mouse" in spreading good reviews about your school because your staff cannot keep your website updated;
You're a school organization and not a consumer product, leaving your website just like this is okay.
These concerns are valid and indeed true. A good website doesn't just drop from the sky. Depending on who you work with, it can take time, money and perseverance to achieve your ideal website. It is also easy to suffer from budget shock if an organization doesn't have a systematic approach in place.
Watch the following video and see how we applied these principles to a website re-design for O'More College of Design in Franklin, TN. See how craftsmanship and attention to detail builds credibility, authority, and trust.
[VIDEO - O'More College of Design Website Re-Design]
About Anomaly Studios
With 20 years of experience solving business challenges, Anomaly Studios' "We fix websites" services can bring your dream website into reality. Our team has been privileged to help millions of people all over the world with our work.
Check out www.anomalystudios.com to see samples of our work.